Andorra & Waterford, Ireland
Operator, Creator, AI Automator. I've been building online since the 90s and helping SMEs level up all things digital since 2010. Along the way I've written books, made videos, and visited 50+ countries.
Where you might
have seen me
NBC News, The Irish Times, Huffington Post, Irish Examiner, The Tribune, TheJournal.ie, The Irish Sun, TravelMedia.ie
Websites and local SEO for home service businesses, built and written in-house and then wired to run on their own: Google Business Profile, citations, automated review generation, email and SMS follow-up + a reporting pipeline.
monterralabs.com
22,000 subscribers. Three ideas in each edition, each one traced back to a real example, no hype. Story sourcing, drafting and formatting run on a pipeline I built with Claude Code. Fact-checking and final polish remain human-powered.
eBiz Insider
$3.5M+
Tracked partner sales
Brutally honest reviews of make-money-online courses. Built it from scratch to 100K monthly visitors on SEO and affiliate marketing, run with a remote team of six.
€1M+
Annual revenue
Four years as the right-hand man for a serial entrepreneur. I rebuilt and ran his primary ecommerce site, caught a 3.4% revenue leak nobody had spotted, then led the valuation and broker process to list it for sale.
$100K+
Revenue
Helping people travel the world and work online. Concept, content, funnel, launches, audience, fulfillment.
// A mad thing I did once upon a time.
Back in 2011, I left my hometown in Ireland to embark on a 3.5-year trip around the world without flying.
Along the way I visited 37 countries, crossed the Pacific Ocean on a cargo ship, and wrote a book.
Started 30 Sep 2011 Finished 16 May 2015
The full story
Photographs from the journey
// I've been known to put together the odd video from time to time.
// Momentos = short personal diary entries I've written daily since 2013. Full archive here .
When was the last time I slept outside? It’s been a while. First occasion that comes to mind: in the jungle a few hours from Manaus, twelve years ago now. We slept in hammocks and awoke to the sound of distant howler monkeys. Nice that I can go back and read what I wrote that day.
Walk past a willow tree here in Andorra, think nothing of it. But willow trees are where aspirin originated. Ancient civilizations used dried willow bark to lower fevers and reduce pain. Several distinct civilizations figured it out independently somehow. I find that fascinating.
// I've written a couple that received positive reviews.
44 months, 37 countries, 0 flights
Ever wonder what it would be like to spend a month at sea? To travel the world without flying? To have your life threatened in Nepal? To run out of money in the Middle East? To flirt with one hundred women in the Netherlands?
Amazon
Think For Yourself, Face Your Fears, Live Your Dreams
My first book aims to help readers break free of the status quo and live big, meaningful lives. Personal anecdotes, practical tips, and lots of encouragement.
AmazonOne More Thing
Sign up to get the occasional email from me. Once a month max, sharing my latest Momentos, new projects I'm working on, book and movie recommendations, that kind of thing.
